Macleans Bakery Website Launched

Macleans Highland Bakery have been producing buttery shortbread goodness for four generations, and it's still a family concern.

We recently received a commission from them to re-design their outdated website with e-commerce functionality and a full content management system.



Users can now view their product range in detail, request info and make comments on the products, and staff can easily update all text, links, images, products and articles through the content management system.

They were also keen to expand their overseas markets particularly in the far east, and to this end we integrated Google's translator facility into the site. This has been a successful feature as it provides a relatively accurate translation of the site into complex languages like Chinese and Japanese.



Full e-commerce functionality will also be included shortly which we will take the website to a new level.

For mouth watering treats visit the website here.

Tweetdeck Adds Facebook Updates

There's no doubt about the popularity of Twitter in the UK anymore as these latest figures reveal:

"Market research company Nielsen Online says Twitter grew by 1,689% from February 2008 to February 2009.

That means there are now more than 1.78 million people signed on.

This time last year the social networking site only had 100,000 members." Source BBC News

This also means that it's time to get onboard for your business as well, but it's not always easy keeping track of all your followers and those you follow, and that's where something like Tweetdeck comes in.

Tweetdeck allows you not only to tweet till your heart's content but also to follow everyone else you are interested in via your desktop.

Based on Adobe's AIR platform it's a very slick interface, here are some screenshots:




And with their latest added Facebook functionality you can now also track your friends' Facebook updates as well.

Looks like a very promising piece of kit.

Outdoor Capital Seminar

Just a quick Monday update on what we're doing this week.

Our e-Tourism seminars keep rolling on, and this time we are heading for Fort William to help the Outdoor Capital of the UK keep up with the latest trends in internet developments and marketing.



We're sure that attendees will be suitably impressed by our latest information on using Social Media for marketing. It's a whole different approach to the web and one which cannot be ignored if you really want to develop relationships with your customers.

Looking forward to it.

ScotHot 2009

As part of our relationship with the Scottish Tourism Forum we provided two shortened seminars at the Scottish Hospitality Expo on Tuesday and Wednesday.

These seminars saw our first public airing of our new stream of marketing through Social Networking and introducing businesses to the concepts which Netdata Projects will be promoting over the coming weeks.

A lively venue and some high profile speakers, including Marco Pierre White and the First Minister Alex Salmond, provided a good atmosphere, and we hope attendees went away with some new ammunition for their online strategies.




Thanks again to the Scottish Tourism Forum for their ongoing committment.