Are visitors happy with your site, are they spending time (or money) there? How do you find out?
Well, there are two main ways of getting the information you desire :
- Ask your customers directly
- Observe what they do with your site
The simplest way to get information is to ask your customers what they like/dislike about your site. Add a simple feedback form on your website, or you can email them.
But a more effective way is to examine your website stats. And for this the best tool by far is Google Analytics. This allows you to view not only how many visitors you get, but where they come from; how long they spend on your site; what pages they dwell on; which pages make them leave; and how they got there in the first place.
Analytics is not currently available to everyone however, and there are other options:
Webalizer (usually available via cPanel)
Click Tracks
(software)
Web Trends
Stat Counter
Web Log Expert
There are lots of other tools available across the internet to help you track your marketing, try clicking here for a sample
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